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Chromatic coffee
Chromatic coffee








The waves of people coming into the coffee house near downtown San Jose grew as the pandemic dragged on, they said, to the point where they started to feel resentment for the guests. Guests have often disregarded the indoor mask mandate when coming picking up their coffee, said Chromatic Coffee barista Zoe Martin. The coffee industry is notorious for back-to-back shifts and longer hours, leading to high turnover rates-for both entry-level baristas and long-term managers-but the Covid-19 pandemic and its accompanying restrictions and prejudices exacerbated issues for cafes across Santa Clara County. “You want a ‘one size fits all’ solution, but when I told them that can vary from person-to-person, they just kind of moved past that.” “Nobody in that meeting read the materials, even going as far as saying, ‘Just tell me what I have to do,’” Sara says.

chromatic coffee

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Unfortunately, after management of the still-developing cafe asked its crew how to communicate better, they said not even rudimentary resources on the subject proved helpful. Sara, who requested to withhold their last name to speak candidly about experiences working at the cafe from February 2020 to May 2021, says they saw first-hand how the mental wellness of many of their fellow employees hinged on feeling validated in the workplace by managers and ownership, especially at an establishment that boasts a staff of transgender and nonbinary workers, as well as folks who are neurodivergent. However, that transition-unknowingly at the onset of a global pandemic-came with its own logistical and managerial issues, eventually leading to the exodus of numerous employees.īaristas formerly employed with the Santa Clara coffee house told San Jose Inside that feelings of being overworked and undervalued stem from a phenomena continuing to beset the service industry: a lack of empathy around mental health.

chromatic coffee

The newly dubbed Paper Moon Coffee, which split into its own brand at the same location along Stevens Creek Boulevard, centered its business around a mission to support the South Bay’s community inside and outside its doors. Crafting caffeinated beverages and slinging flakey pastries at Chromatic Coffee in Santa Clara, the baristas and roasters who served the front lines say they expected growing pains when the cafe reopened under a new name in early 2020.








Chromatic coffee